Beatrising
Music streaming and related distribution services represent a large share of the market in today's content. The goal of this project is the re-design of a system such as Beatrising, which can support all artists to distribute their music and protect it.
Background
A music distributor is an intermediary service that connects music artists and record companies with commercial streaming platforms or Digital Service Providers (e.g., Spotify and Apple Music) to enable music distribution.
Founded in 2015, Beatrising specializes in the digital distribution of music in high definition, with a focus on electronica. It works primarily with record labels and manages more than 10,000 of them. It works in distribution with the world's top digital stores and streaming platforms.
Comparative analysis
We began to conduct a general analysis of the website as is based on 5 criteria:
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Information architecture: the division of information is clear and logical, as is the structuring of the site.
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Ease of navigation: navigation is easy and intuitive, and errors are prevented.
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Clarity and completeness of information: information about business activities and services is clear and complete.
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Aesthetics and minimal design: the visual identity of the website does not hinder its usability.
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Graphic consistency: brand identity and graphics are consistent throughout the site.
We then performed the same type of analysis on the websites of 15 competitors and created the following table to identify the best case studies.
Beatrising features
We then identified all the features offered by Beatrising music distributor and based on the comparative analysis we tried to improve some of them and implement new ones. The new list of features was fundamental to later define the new information architecture.
New information architecture
We developed a new information architecture of Beatrising website based on the findings discovered during the competitive analysis and the list of the new and improved features.
Prototype
We finally developed a prototype of the website, shown below. It is important to keep in mind that in this project we focused on improving and developing the public site, not the private area, the onboarding process, and songs uploading. These functions will be analyzed and improved later (coming soon).
Promotional video
I created a promotional video for Beatrising using After Effects and Premiere Pro.
Project overview
Professional Project: Fifth Beat
Duration: 3 months
Design Team: Nina Zanarelli, Arianna Bosio, Glenda Marie Galzote